Case Studies

Pip Carroll and the team behind The Squeaky Wheel have spent the last seven years dreaming up, teaming up, rolling out and packaging up every conceivable kind of project in the bicycle culture sphere. We invest a great deal of time and energy in making sure all of our projects are meaningful, well delivered and have impact. Below are some examples of work we are especially proud of. 
 

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Case Studies

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Pip Carroll and the team behind The Squeaky Wheel have spent the last seven years dreaming up, teaming up, rolling out and packaging up every conceivable kind of project in the bicycle culture sphere. We invest a great deal of time and energy in making sure all of our projects are meaningful, well delivered and have impact. Below are some examples of work we are especially proud of. 
 

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Pip Carroll and the team behind The Squeaky Wheel have spent the last seven years dreaming up, teaming up, rolling out and packaging up every conceivable kind of project in the bicycle culture sphere. We invest a great deal of time and energy in making sure all of our projects are meaningful, well delivered and have impact. Below are some examples of work we are especially proud of. 
 

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In April 2012 The Squeaky Wheel worked with the City of Melbourne and GHD to conceive and deliver a familiarisation program for the new Swanston St road treatment.  A two part campaign was delivered, the first stage developing a sense of anticipation through the use of an interactive paste up on temporary fencing, the second part bringing this tableaux to life through the casting of on street umpires, interacting with road users and modelling preferred behaviour for the new shared environment. The delivery was so effective it was extended into a second week by the City of Melbourne.  Check out the story of the project below.

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The Melbourne Design Ride was created in response to a request from Melbourne Knowledge Week to conceive and deliver a bicycle tour that introduced participants to new information in one of Melbourne key knowledge strengths, design. We created a city tour that revealed the secret knowledge invested in many of our most familiar landmarks, which was also a great day out riding! The tour was sold out and was attended by a diverse group of locals and visitors to Melbourne keen to know more, and was given an 100% satisfaction rating by participants.

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To celebrate the occasion of the 2012 Track World Championships being held in Melbourne, we teamed up with Jump Media to deliver Chasing Rainbows, a design competition based on the traditions of vintage cycling posters.  The only design conditions were that all entries must contain the Event Logo, key information and distinctive championship colours rainbow. An exhibition of entries was held at FYXO Hub as part of 2012 Melbourne Bikefest.  Five finalists were chosen from a strong field, and Gregory Baldwin was selected as the winner, pocketing $1000 cash and his design up in lights. All of the finalists posters were available to purchase at the Track World Championships events as commemorative merchandise. View the finalists below.

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Gregory Baldwin - Winner
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John Schofield - Finalist
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Matthew Byford - Finalist
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Sean Savanah - Finalist
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TIm McInerney - Finalist
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