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Behaviour Change

We have a long way to go to normalise bike riding in Australian cultural life. Changing people's perceptions of how, when and why to ride is the work of a lifetime, but we believe it's possible. Changing the behaviour of road users is also a complex task, and no single action will have a discernible effect, but over years, the culture of our shared spaces has changed, and will continue to change. We are committed to contributing to this change, and are pleased to have been a part of some actions along the way. Like these below....
 

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We have a long way to go to normalise bike riding in Australian cultural life. Changing people's perceptions of how, when and why to ride is the work of a lifetime, but we believe it's possible. Changing the behaviour of road users is also a complex task, and no single action will have a discernible effect, but over years, the culture of our shared spaces has changed, and will continue to change. We are committed to contributing to this change, and are pleased to have been a part of some actions along the way. Like these below....
 

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We have a long way to go to normalise bike riding in Australian cultural life. Changing people's perceptions of how, when and why to ride is the work of a lifetime, but we believe it's possible. Changing the behaviour of road users is also a complex task, and no single action will have a discernible effect, but over years, the culture of our shared spaces has changed, and will continue to change. We are committed to contributing to this change, and are pleased to have been a part of some actions along the way. Like these below....
 

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The Squeaky Wheel staff, committee and wide circle of collaborators is made up of many highly experienced design, performance, film production, technology, marketing and communications professionals. We are unique in that we are a bicycle advocacy organisation that also can think up great ideas or deliver on yours. See below some of the campaigns we have created or Get in touch to workshop your big idea!

 

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