Best in Show
For the 2013 Bikefest we partnered up with the Treadlie Magazine Photo Booth to deliver the Best in Show competition. Bike riders of all shaped and sizes struck a pose in the photo booth, set up at a selection of Bikefest events. The photos were uploaded live to social media, and participants were encouraged to share their image with networks. At the end of the festival, a group of finalists were selected (those with the most likes on facebook) and invited to a grand finale at the Bikefest Village Picnic. The competition proved to be a very effective way of engaging audiences in social media activity off site, and brought together diverse bike riding groups in a celebration of unique bike riding style. View all of the entrants on Facebook here and check out the finalists in the gallery below.